Data, Data Science, Machine Learning and Artificial Intelligence are fully known as buzzwords. While some believe that a technology or a marketed eco-system can make the difference for their business, who knows the real purpose of Artificial Intelligence? Today in Unexpected Data, you will hear the story of our guest that believes Artificial Intelligence has the ability to help marketers and brands become more human. Being more empathic, making life better and unlocking full potential of each of us that are the main values of Jim.
Show Notes
- Meet Jim at the Marketing Analytics Summit or at the Digital Analytics Association
- Contact Jim on Target Marketing or Twitter @jimsterne
- Jim’s latest book: “Artificial Intelligence for Marketing Practical Applications“
- KIT: AI tool from Shopify to support their merchants’growth
- SOLID: Privacy and data ownership project for decentralized social applications
About Jim Sterne
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his thirty years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships.
Jim is the producer of the international Marketing Analytics Summit and is the co-founder of the Digital Analytics Association.
Named one of the 50 most influential people in digital marketing by the United Kingdom’s premier interactive marketing magazine, Jim was more recently was named one of the top 25 Hot Speakers by the National Speakers Association.
Jim offers in-house workshops that bring your marketing department up to speed on Artificial Intelligence for Marketing.
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Credits:
Unexpected Data Podcast is a creation and production of Yudan LIN.
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