When entering a new market, usually startup founders get their idea validated by people that could potentially be their customers. In parallel, they build their business model and make the research about possible competitors and their unique selling proposition. And Sextech founders are also going to this journey. If you remember, in the previous episode of this season, we already talked about how it is quite difficult to have a global overview of what is happening in the adult entertaining industry and those who have the data are not especially making it available for the new players.
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